Customer Relationship Management – 4Front Technologies

CRM – Customer Relationship Management

All businesses in today’s digital economy must have the customer at the forefront of business strategy. Any successful marketing program must start with an understanding of target markets and the needs and demands of prospective and existing customers – consumers and businesses.

Customer Relationship Management (CRM) is the key to this objective. CRM is not a software product – it is a business process and strategy that places the customer as the central focus of the organization’s mission. It is also a necessary continuing process of improvement in today’s fast-changing digital marketplace.

Software and technology tools like data analytics and CRM applications will only work as well as your organization’s understanding of your customer-facing business processes, your data, and your commitment to a customer-centric strategy.

4Front is here to help your organization make sense of customer relationship management and how your current CRM strategy and technology tools align your sales efforts with your marketing programs. Contact us and let’s start the conversation and answers to some of these critical questions;

• Are you delivering a personalized user experience across all communications channels?
• Does your organization have a 360◦ view of all of your customer data and interactions?
• Do you understand your target markets and the best way to communicate with them?
• Do you have a plan to grow your business and define your target markets in the digital age?
• Are your marketing efforts generating actionable leads and communicating with sales?

CRM Software – What’s Right for You?

Now that you have a CRM strategy and documented your customer facing business processes for your organization it’s time to refine and deploy the right software and technology to manage and track all of your customer data in one place. Your CRM system should be the “single source of truth” for storing and managing all of your customer data and interfacing with your marketing automation platform, sales team, and Web site. Modern CRM software applications all provide essentially the same functionality. Many considerations go into the choice of a CRM system – the technology platform, easy of use and customization, cost, integrations, API’s, and third party apps. Whether you have an existing CRM system that may not be performing as expected, are considering implementing a new system, or replacing an existing system 4Front is here to help. Contact us to discuss a consultation to evaluate your CRM challenges or to assist with a CRM selection process.

CRM Process and Technology Evaluations and Recommendations
CRM System Selection and RFP Management
Implementation and Customization Services
CRM Project Planning

Contact us for more information on how 4Front Marketing Technologies can help your organization with your CRM strategy and effectively deploying your CRM systems and technologies.

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CRM - Your Most Important Business Strategy

Choosing the Right Technology Tools

CRM – Customer Relationship Management

CRM Software – What’s Right for You?