Marketing Automation is the process of connecting and synchronizing your organization’s specific marketing activities by providing a mechanism to devise and manage marketing programs, activities, and campaigns and measure marketing performance and ROI.
Marketing automation software can provide a powerful tool and framework to help you implement and manage multi-touch marketing campaigns. In the B2B marketing world, marketing automation software is critical for lead generation and establishing the business rules to coordinate between the marketing department (or function in smaller businesses) and sales (CRM).
